Strategic Web Analyst
Bloomreach
- Slovensko
- 3 000 € za mesiac
- Pracovná stáž
- Plný úväzok
- Stay abreast of industry trends, best practice websites and competitors
- Manage a suite of website reporting tools
- Be an expert in your craft
- Be accountable for conversion rates on Bloomreach.com
- Utilize first-party data and research to generate new testing and personalization ideas for Bloomreach.com
- Run, monitor, and optimize tests and personalization experiments, ensuring the tests are reliable and accurately measured
- Share learnings from all tests with stakeholders - implementing winning scenarios with the WebOps team
- Stay abreast of new developments across competitors, best-in-class tech SaaS websites, and UX best practices
- Manage and maintain a suite of website reporting tools, including Google Analytics, Bloomreach Engagement, Google Tag Manager, Hotjar, and more
- Monitor, investigate, and resolve tracking issues to ensure a strong level of trust in the data recorded
- Keep all tools and their settings up to date and compliant with various privacy & data processing regulations
- Ensure consistency across reporting tools so any user can interpret data easily and efficiently
- Provide marketing team members with training on how to use different website reporting tools & insights
- Build dashboards & reports that address the needs and objectives of the business or specific teams
- Demonstrate a clear understanding of the data being reported and what it means for the business
- Create presentations with a structured format to share website performance insights regularly with various stakeholders
- Take an active role in identifying potential new ways to collect and analyze data that help deliver more effective marketing programs
- Develop expert-level knowledge of all data, tools, and business tactics
- Present information in a manner that is clear to the target audience
- Ultimately, your goal is not just to increase the visibility of our website data but to actively work with other teams to improve key metrics and uncover hidden opportunities.
- In 30 days, you dive right in, become very familiar with the current tools used for website analytics tracking and reporting, and conduct UX research for similar sites to create a state of the union for the website and conversion rate optimization proposal by the end of the first 30 days.
- In 90 days, you will begin to implement findings, support web ops team projects, and build new features that expand the team's ability to target and personalize experiences on the website.
- In 180 days, you will fully own the suite of reporting tools and look for new opportunities to share findings with key stakeholders effectively and efficiently, becoming an essential part of the marketing organization.
- Personal - motivation, independence, and fluency in English
- 3-5 years of experience in managing website analytics and reporting tools
- Strong understanding of website reporting functionality and how data is collected, processed, and used to provide insights
- Ability to demonstrate how to implement custom segmentation, event tracking, funnel mapping, conversions, goals, custom reports, and more
- Hands-on experience managing Google Analytics, Google Tag Manager, or other similar analytics tools
- Hands-on experience building custom reports in Google LookerStudio or other similar reporting tools
- Experience using Bloomreach Engagement is a plus
- Proficient in Google Sheets, Google Slides, and other similar software programs used to compile data and present findings
- Proven ability to provide insights and recommendations in a format that your target audiences can easily understand
- Solid understanding of how data informs decision-making, particularly around building better, more personalized website experiences
- Naturally curious - Take pride in uncovering new findings and solving problems, even those that are complex or may have more than one resolution
- Enjoy working with others and sharing insights that will help others succeed
- Motivated by and willing to work on complex, time-sensitive projects
- Excellent attention to detail coupled with the ability to remedy issues quickly
- Possess a passion for data and learning
- Take ownership of both successes and failures, with the ability to apply learnings to future projects
- Possess a high degree of independence and self-organization to navigate through ambiguous situations
- Fluent in English with excellent written and verbal communication skills
is available to help navigate work-related communications & decision-making challenges.*Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*Well-being:The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*Subscription to Calm - sleep and meditation app.*We organize 'DisConnect' days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.We facilitate sports, yoga, and meditation opportunities for each other. * Extended parental leave up to 26 calendar weeks for Primary Caregivers.*Compensation:Restricted Stock Units or Stock Options are granted depending on a team member's role, seniority, and location.*Everyone gets to participate in the company's success through the company performance bonus.*We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.We celebrate work anniversaries -- Bloomversaries!*(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.#LI-Remote